Free ebook download — Seth Godin

It’s always nice to be able to give something of great value. Yes, give.
This is a fantastic book about permission marketing by one of the great business writers, Seth Godin, it’s called Unleashing the Ideavirus.
Seth explains how, in this age of such rapid information exchange, good ideas can be spread extremely quickly.
This is very relevant for anyone selling anything, be it a product or a service.
You can buy the book in hard copy from Amazon, but on my main site you can download the digital ebook version absolutely free; no strings attached. And don’t worry, it’s is completely legal.
Download the Ideavirus by Seth Godin

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Where to Get Business Cards

This is just a quick one.
I’m always happy to pass on useful recommendations.
I recently needed to get some business cards printed quickly, just some simple ones. Sat in front of the computer, I just did the normal Google search — I think it was for business cards — and up popped CardsMadeEasy.com, top of the list.
I designed them online in just a few minutes and paid for them.
They arrived today, and very nice they are too.
What is also nice is that they actually have someone there to answer the phone if you need it.
So there we are, they’ll probably never know of this recommendation, but I’m quite happy to give them a little free publicity; they helped me out, maybe they could do the same for you too.

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Never Underestimate the Value of a List

One of the great challenges that face the solo worker is that of actually getting through the day having done all that we intended, without going off on some wild journey of distraction.
Most people (especially me) are familiar with the feeling of excitement and determination that greets each new day. However, something — and I’m still not sure exactly what — often knocks us right off course. The result? Well, we usually end up with an entertaining, interesting hour or two (or usually more) with nothing to show for our time. But, as we all know, time is money; do we ever put a value on these wanderings, these self-indulgent activities? An hour spent looking for that elusive CD on Amazon or eBay and trying to save a couple of pounds, costs us a great deal more.
What is your favourite distraction: aimless internet exploration? Sandwich making? Daytime TV? (please,no). Reading that unputdownable book? Nattering to friends on the phone? Or good old fashioned daydreaming? My favourite is picking up a guitar and even searching the web for chords for a song I’ve just heard on the radio.
If you dare, keep a distraction diary, or rather, a working diary. When (if) you start your working day, write the time in a diary (not your usual appointments diary). When you stop, for whatever reason, even a comfort break, write the time again. When (eventually) you resume work, write the time down again and also what you were doing.
Be honest, it’s no good writing that you were planning your business trip when you were actually planning your weekend of golf in the sun — yes, I know, they can be the same thing. Do this throughout the day, and at the end of your day — make it the second to last thing you do before you pack up — do some simple addition and put the total work and total play (because that’s what is usually is) at the foot of each page. I started off this paragraph with the statement ‘if you dare’ for good reason. This is a very revealing exercise, a brilliant habit to get in to, but also a real statement of intent; you won’t look back. I won’t be the first or the last person to have been completely amazed by the outcome of this: the realisation that you could be putting so much more money in the bank if you cracked the whip a little more.
I said that the totalling should be the penultimate thing you do before you finish work. So what is the last? It is simply a list for the next working day: things you must accomplish the following day. This list can be written in your new distraction diary (ok, we’ll call it a working diary), at the top of each day. If a task is too big for a day then still list it and detail the progress you must make on it that day. For example if you are writing a book, determine the quantity you’ll do (words, chapters) or if you prefer the time you’ll spend writing (honestly). Those items on your list must be ticked, carried over to the next day (if unavoidable), or removed (deemed unnecessary), but never ignored.
The very act of analysing and planning your days like this will increase your performance without you doing anything else. However, when you see what you’re really doing during the day, you’ll also want to be more proactive in making changes. There might be a pattern of behaviour that you’ll expose, and the likelihood is that you’ll have to spend a while to break the habit; remember it takes about 3 weeks to make or break a habit (no, smoking is not a habit, not in the typical sense anyway).
To recap (with a list).

  • Get a new diary, a day per page is best.
  • Each day write down the time you start work and each time you break off or get distracted.
  • When you’ve finished for the day total your times: working and distractions.
  • Write your list of must dos at the top of the following day.
  • Address any behaviour patterns that you are unhappy about.
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Work at Home — Why do People Fail?

The world of the business opportunity is growing at an ever-increasing rate. Fuelled by the modern desire to want more from life, especially wealth and freedom, people are seeking ways to escape from their corporate environment, their job, and employed status. The rewards are huge if successful; once a winning formula is discovered, it can be used to shape a whole lifetime. All of a sudden, choice and freedom are available. Having such an independent lifestyle can (and usually does) erase much of the stress and depression that exists in the lives of many people nowadays.

Those seeking this Holy Grail can spend a lot of money – often thousands – on ideas, or they can spend an inordinate amount of time devising their own plans.

Yet, it is a strange fact that very few of us who buy, or are given, or invent a business opportunity succeed.

Why is this?

Very often, of course, it is the actual business opportunity or plan that is used. Some exist simply to line the pockets of the writers – not the readers. However, there are countless reliable, proven ways to build a very profitable business that can be run from home. Some people will run with an idea and become very successful and yet someone else, following the same plan, will not. Can the reasons for this be dependent solely on intelligence, experience, gender, race or genes? Surprisingly, no. What usually separates the winners from the losers is attitude and, in particular, the ability, or will, to act. The winners possess fearlessness or, at least, a resistance to the effects of the fear of failure.

The losers, very often manifest this fear into what is known as analysis paralysis: a tendency to keep trying to make a plan exactly right before executing (if we don’t try then we can’t fail). This is obviously a paradox; the very state of inaction produces the failure.

If any blame for ineffectiveness can be levelled at a plan in question, it is in the almost universal lack of emphasis on the importance to act. Action produces results, and from these results we can act again, thereby moving ever close to our destination.

So, if we want to progress with our chosen idea, then it helps to keep in mind that well-known advertising slogan: Just Do It!

Graham Chapman
NeeshEnterprises.com

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First Entry for Work at Home Blog

So this is the first entry. This blog is associated with Neesh Enterprises, a site for people who work from home or a small office.

Working on your own is great: no boss, no set working hours, no employees, no commuting. Sometimes though it also means: no idea what to do, no discipline, no money, and no fun.

Neesh Enterprises offers some ideas, guidance and hopefully some inspiration to make your working life just a little bit better and more fruitful.

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